Today’s time is about smartphones and tablets as the dependency over same have reached to the new height. As per a report of 2013 over 54% of adults having the smartphones and 25% having own tablets, but today the count has increased to 450 million tablets in a year. So, ecommerce business paying more attention to go mobile that can be achieved with an impressive eCommerce website design.
Some years before the mobile and desktop version were very popular. Today, having a responsive website design has become the main trend. Here mentioned the top benefits of having a responsive website design for an eCommerce business.
What Is Responsive Website Design?
Responsive website design is what where the design and development of the website is made to make a response as per the user behaviour and environment as per screen size, orientation and platform as well. The main aim is to offer the optimal view to a variety of devices like tablets, Kindle, smart phones, desktops and others as well.
Benefits of having Responsive eCommerce Website Design
Flexible Site Management – If you are using two different versions, one for desktop and other for stand along mobile version, then possibilities are high that it leaves a negative impact over the traffic because you may have to make double efforts to make work for both. Using the responsive design, makes the administration interface flexible and enhanced. Thus, being a business owner it can be accessed easily to every screen and device.
Offer Finest User Experience – A survey said that more than 90% of smartphone users use their phone for 24 hours a day and for 7 days of the week. This makes websites quickly accessible to the mobiles. Having a wonderful design does the work for you. So, that should be one which can adjust as per the screen size along with orientation.
Enhanced Brand Reputation – Years ago, website was split to the alternate platform which is a desktop. This way, contemporary websites, proved to be helpful in increasing visitors and fulfilling their needs and expectations. Now, standards are quite high, and so need to be look good on any of the devices. A site that doesn’t reach to the expectations of the users left the bad impression and it directly affects the traffic of the website. So, offer your customers a fluid experience that make you reach to their expectations and increase the brand value as well.
Cost Reduction – Creating a responsive eCommerce website design is not that affordable than creating separate eCommerce for a website for mobiles and other devices. But, when the advantages are counted, then the list is huge. Here, you would require just one version for desktop, Kindle, mobile, tablets and other such devices.